Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Coimbra: University of Coimbra; Queima das Fitas student festival; Joanina Library visits; Coimbra fado tradition. Guests I price for: visiting parents and cultural travellers on 2 to 4 night stays in the Alta university quarter and the Baixa below it. Where I start: the academic calendar as the real seasonality driver, a sharp Queima das Fitas peak, and AL registration for lets near the university.
Coimbra sells mostly through Airbnb, Booking.com and Vrbo. Hotels in Coimbra rely on university events, medical visitors, coach tours and conferences. Drawing on my five-star hotel years, I help them plan the academic calendar as their real demand curve, hold rooms for graduation families and set fair rates for coach groups visiting the library and Conímbriga.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Coimbra.