Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Coimbra: University of Coimbra; Queima das Fitas student festival; Joanina Library visits; Coimbra fado tradition. Guests I price for: visiting parents and cultural travellers on 2 to 4 night stays in the Alta university quarter and the Baixa below it. Where I start: the academic calendar as the real seasonality driver, a sharp Queima das Fitas peak, and AL registration for lets near the university.
Coimbra sells mostly through Airbnb, Booking.com and Vrbo. Hotels in Coimbra rely on university events, medical visitors, coach tours and conferences. Drawing on my five-star hotel years, I help them plan the academic calendar as their real demand curve, hold rooms for graduation families and set fair rates for coach groups visiting the library and Conímbriga.
The service in general is described on my expedia optimization page; this page covers how I apply it in Coimbra.