Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Coimbra. Coimbra follows the university calendar. Queima das Fitas in May is the sharpest peak, graduations fill early summer and parents visit throughout the year. December and January are quiet. I price the academic calendar first. The university shapes everything, from parents visiting in term time to empty weeks in holidays. Knowing the academic calendar is more useful here than looking at tourism seasons.
For a Coimbra owner I begin with the academic calendar rather than tourist seasons, check the AL registration, and then build a plan around Queima das Fitas, graduations and the Latada. Outside those dates I set floors and weekly offers that keep the flat working through the quiet university breaks.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Coimbra.