Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers across Malta. Cornell certified, 18 years in the field, and every engagement is 1-on-1, remote and in your time zone.
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Malta: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Malta peaks June to September and is softest January to February, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
1 market
Destinations in Malta with their own page
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Your time zone
Every 1-on-1 session scheduled locally
“Malta is strict and well-organised. Every holiday let needs an MTA licence number on its listing, and an environmental contribution applies. Demand is unusually balanced, with summer tourists, English-language students on monthly stays and iGaming professionals. That mix lets good properties earn most of the year.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Malta is strict. Every tourism-accommodation unit, including short-term holiday lets, must be licensed by the Malta Tourism Authority and display its MTA licence number, and platforms expect that number on the listing. A modest nightly environmental contribution applies to guests, capped per stay, so compliance is a front-of-house requirement rather than an afterthought.
Rates are set in Euro (EUR) and priced for net revenue after channel fees. Channels: Booking.com and Airbnb dominate, with Expedia and Vrbo adding reach for larger villas on Gozo.
The moves Alaa makes first when a hotel or host in Malta books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Display the MTA licence number on every listing.
Price summer weeks with Isle of MTV and festas as premiums.
Build monthly rates for students and iGaming staff.
Price Gozo villas separately.
Include the environmental contribution in total price.
Fully outsource your revenue management in Malta
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
I lean on monthly stays for language students and remote workers in the quiet weeks, and price the Carnival weekend in February as a short premium in Valletta and Nadur.
Holy Week processions and Easter bring visitors, so I price that week higher and build the spring shoulder early, because European travellers book Malta's mild spring well ahead.
Beach season and village festas drive demand, so I hold rates firm and price festa weekends and Santa Marija on 15 August as premiums close to the celebrations.
Warm seas keep visitors coming, so I keep October close to summer rates and add a premium for Notte Bianca night in Valletta.
I lower floors modestly in early December, then lift Christmas and New Year, which bring short breaks from the UK and Italy.
One person does the thinking on your account. Choose the kind of help your property in Malta needs; everything is remote, 1-on-1 and scheduled in your time zone.
For Maltese owners I build a pricing plan that blends summer leisure, festas, language students and iGaming professionals, then confirm the licence position. We set targets for each season and decide which months to give to monthly guests, so the property earns well across the year rather than in July and August alone.
I configure PriceLabs or Wheelhouse for Maltese listings with festa and holiday premiums, monthly stay discounts for students and professionals and Gozo-specific rules for villas. Airbnb and Booking.com are aligned, including the environmental contribution, so guests from the UK, Italy and Germany see the same total on either site.
For Maltese hotels, my five-star background helps with segmentation across leisure guests, language school groups, diving visitors and corporate travellers. I help you set rate fences for summer and event weeks, manage school group allocations carefully and decide when group business is worth accepting over individual bookings.
Each market in Malta below has its own page with Alaa's notes on seasonality, events and how he would price it. Ask about any town or region not listed.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Valletta and the Three Cities
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Sliema and St Julian's plus Gozo: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Malta and what is not working. I reply in your time zone.
Done for you and month to month: I run your Malta short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Malta strategy with you first.
Managed pricing, run for you every day
For hosts in Valletta and the Three Cities who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Sliema and St Julian's: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across Gozo and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Malta, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Malta strategy before I take over.
A boutique hotel or guesthouse in Valletta and the Three Cities
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Sliema and St Julian's
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Malta
For example a group with hotels in Sliema and St Julian's plus Gozo: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Malta is the one who sets the strategy.
From the Hotel Floor·Hotel Revenue Management
The first 30 days after a revenue manager resigns decide how much of next year a hotel loses.
October 29, 2026 · 20 min read
Client Question·Short-Term Rental Revenue Management
A renovation buys you a new comp set, not an automatic price jump, so I reprice it in steps.
October 29, 2026 · 18 min read
Market Take·Short-Term Rental Revenue Management
Airbnb now grades your earnings with AI, and I read three things before I believe its verdict.
October 27, 2026 · 18 min read
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Yes, from the Malta Tourism Authority. Alaa checks it first.
Yes, students and professionals keep demand steady. Alaa prices longer stays.
Yes. Each parish holds its festa through the summer with fireworks, band marches and processions, and they draw visitors to specific villages. I check which festas fall near the property and price those weekends higher, since some guests plan their stay around them and want to be within walking distance.
Usually yes. Language students, remote workers and iGaming professionals look for monthly stays, especially from October to May. I set monthly rates that compete with long-term rentals for those months and keep the peak summer weeks for short-stay guests who pay more per night.
Yes. Alaa works 1-on-1 with hotels, resorts, serviced apartments, Airbnb hosts and property management companies throughout Malta, remotely, with no minimum or maximum portfolio size. He has dedicated market pages for 1 destination in Malta, and the same approach works for any town or region not listed. Prices are billed in USD and the strategy is built for Euro (EUR) revenue.
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Tell Alaa what you run in Malta and what is not working. You get a straight answer in the chat, in your time zone, and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
