An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Malta: Summer beach and diving season; English-language school students; iGaming and financial business travel; Valletta cultural calendar. Guests I price for: European and UK travellers on 4 to 7 night stays, language students on monthly stays. Where I start: Summer premiums, monthly student and corporate rates, and MTA licence compliance.
I set up your pricing on Airbnb, Booking.com and Vrbo with weekly summer stays, monthly rates for language students and corporate guests, festa and event weekends loaded ahead, and a separate calendar for Gozo homes with their own ferry-linked demand.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Malta.