Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Emerald Isle: Bogue Banks beaches at Emerald Isle and Atlantic Beach; Cape Lookout and the Shackleford Banks wild ponies; The Big Rock Blue Marlin sportfishing tournament; Fort Macon State Park and historic Beaufort. Guests I price for: North Carolina and Virginia families on Saturday-to-Saturday week-long summer stays in Emerald Isle, Pine Knoll Shores and Atlantic Beach. Where I start: Weekly summer minimums, per-bedroom oceanfront positioning, and off-season monthly rates that keep large houses earning through the winter.
Emerald Isle sells mostly through Airbnb, Vrbo, Booking.com and Expedia. Crystal Coast hotels and condo resorts compete with large rental houses on families and groups. I help set summer rate fences, plan packages around fishing tournaments and the Seafood Festival, and decide how to handle hurricane cancellations so the policy is fair but protects revenue.
The service in general is described on my expedia optimization page; this page covers how I apply it in Emerald Isle.