Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Flagstaff: Grand Canyon South Rim visitation; Route 66 and Sedona road trips; Arizona Snowbowl ski season; Northern Arizona University calendar. Guests I price for: International and domestic road-trippers on 1 to 3 night stays, Phoenix families escaping summer heat. Where I start: Summer premiums, road-trip-length minimum stays, and shoulder floors.
Flagstaff sells mostly through Airbnb, Vrbo and Booking.com. Flagstaff has many motels and hotels along Route 66 and Milton Road, all competing for road trippers and tour groups. I help set rate fences for summer and ski weekends, plan tour group allotments, and choose comp sets by location and guest type rather than star rating alone.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Flagstaff.