Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Dallas, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Dallas, United States, one to one, remotely and in Central Time (UTC-6). In Dallas, I price September to October as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Dallas
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Dallas: State Fair of Texas in September and October; Cowboys and Rangers games; Corporate relocations and conventions; Fort Worth Stockyards and Stock Show. Guests I price for: Corporate travellers midweek, event groups at weekends, and relocation guests on 30-plus-night stays. Where I start: Corporate midweek rate cards, event-weekend premiums, and mid-term positioning in Uptown, Bishop Arts and Fort Worth.
Dallas sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. For DFW hotels I focus on corporate negotiated rates, convention blocks and event displacement. I help set fences for stadium weekends, review comp sets by sub-market rather than metro, and plan how to handle the summer dip when business travel slows and leisure stays at home.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Dallas.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Dallas and Fort Worth are corporate markets with big weekend spikes. Weekdays are driven by relocations, corporate projects and conventions, while the State Fair, Cowboys games and the Red River Rivalry fill weekends. The metro is large, so I rarely price Uptown, Bishop Arts and Fort Worth off the same comps, and I almost always add a mid-term option.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Outside the Stock Show, demand thins, so I rely on corporate weekdays and relocation stays and keep leisure weekend rates modest without cutting floors too deep.
Spring conventions, college tournaments and concerts at AT&T Stadium and the American Airlines Center lift weekends, so I price major event dates individually and keep weekdays firm for business travel.
Heat cuts leisure, but summer interns and relocations keep monthly demand alive, so I lean on 30-plus-night rate cards and keep pool homes priced for families.
Football, the State Fair and autumn conventions overlap, so I set each big Saturday on its own and avoid long minimums that block high-paying weekday business guests.
Thanksgiving Day Cowboys games, holiday events and year-end corporate travel keep demand steady, though I let weekdays soften in the last two weeks of December.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set weekday rates for corporate travellers near Uptown, Las Colinas and downtown Fort Worth.
Price State Fair weekends, Red River Rivalry weekend and Cowboys home games as separate date premiums.
Build a 30-plus-night rate card for relocations, which are a large and steady segment in DFW.
Give Fort Worth Stock Show dates in January to February their own band for west-side homes.
Lower floors for July and August heat, but keep pool homes priced for the feature.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Dallas sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. June to August: Heat cuts leisure, but summer interns and relocations keep monthly demand alive, so I lean on 30-plus-night rate cards and keep pool homes priced for families. For Google Hotel Ads optimization in Dallas, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Dallas: March to May and September to November, with the State Fair of Texas, Cowboys home games and the Red River Rivalry. September to October: Football, the State Fair and autumn conventions overlap, so I set each big Saturday on its own and avoid long minimums that block high-paying weekday business guests. November to December: Thanksgiving Day Cowboys games, holiday events and year-end corporate travel keep demand steady, though I let weekdays soften in the last two weeks of December.
Corporate travellers midweek, event groups at weekends, and relocation guests on 30-plus-night stays. Demand is driven by State Fair of Texas in September and October and Cowboys and Rangers games. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Dallas.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Dallas the property is in. Deep Ellum and downtown Dallas: Concerts, nightlife and convention traffic make weekends strong; I price event nights carefully and keep weekdays competitive with downtown hotels for business guests. Arlington entertainment district and Fort Worth Cultural District and Near Southside get their own treatment.
Set weekday rates for corporate travellers near Uptown, Las Colinas and downtown Fort Worth. Next: build a 30-plus-night rate card for relocations, which are a large and steady segment in DFW. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Dallas traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the home's pricing reflects its distance to Arlington's stadiums, since AT&T Stadium and Globe Life Field drive many of the highest-priced weekends in the metro.
For Google Hotel Ads optimization in Dallas, this is how I would approach it. For DFW hotels I focus on corporate negotiated rates, convention blocks and event displacement. I help set fences for stadium weekends, review comp sets by sub-market rather than metro, and plan how to handle the summer dip when business travel slows and leisure stays at home. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Dallas and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: price State Fair weekends, Red River Rivalry weekend and Cowboys home games as separate date premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Dallas I would start from March to May: Spring conventions, college tournaments and concerts at AT&T Stadium and the American Airlines Center lift weekends, so I price major event dates individually and keep weekdays firm for business travel. To start, open the chat or email me with your property type and size in Dallas.
Yes. Google Hotel Ads Expert in Dallas is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Dallas have been optimized, including in areas such as Deep Ellum and downtown Dallas. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Dallas.
Results depend on the property, the starting point and the season, so I do not promise a number. In Dallas the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build a 30-plus-night rate card for relocations, which are a large and steady segment in DFW. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Dallas, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Dallas, or read the general page for google hotel ads optimization.
If you also run properties outside Dallas, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Dallas and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
