Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Dallas: State Fair of Texas in September and October; Cowboys and Rangers games; Corporate relocations and conventions; Fort Worth Stockyards and Stock Show. Guests I price for: Corporate travellers midweek, event groups at weekends, and relocation guests on 30-plus-night stays. Where I start: Corporate midweek rate cards, event-weekend premiums, and mid-term positioning in Uptown, Bishop Arts and Fort Worth.
Dallas sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder. For DFW hotels I focus on corporate negotiated rates, convention blocks and event displacement. I help set fences for stadium weekends, review comp sets by sub-market rather than metro, and plan how to handle the summer dip when business travel slows and leisure stays at home.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Dallas.