Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in St. Louis, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in St. Louis, United States, one to one, remotely and in Central Time (UTC-6). In St. Louis, I price July to August as the peak and January to early February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around St. Louis
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in St. Louis: Cardinals and Blues seasons; Gateway Arch and Forest Park tourism; Washington University calendar; Conventions and medical travel. Guests I price for: Regional visitors on 2 to 3 night stays, medical and corporate guests. Where I start: Game-day and event premiums, medical-stay weekly rates, and winter floors.
St. Louis sells mostly through Airbnb, Vrbo and Booking.com. St. Louis hotels live on conventions, medical travel and baseball. With my background in five-star hotel revenue I help build the group versus transient mix for convention weeks, negotiated rates for hospital partners, and a downtown comp set that reflects game-night compression rather than only star rating.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in St. Louis.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“St. Louis is a steady regional market with a strong summer and useful medical demand. Cardinals home stands, festivals and the Gateway Arch bring visitors, while hospitals and universities keep weekdays busy. January and February are slow. I use weekly medical stays to support the quieter months.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I let weekday rates follow hospital and convention bookings instead of tourism, and I quote 14 and 28 night totals so patient families can compare me against an extended-stay hotel.
For homes in Soulard, Lafayette Square and near downtown I treat the parade weekend as a standalone event with a two-night minimum, even though the rest of February is quiet.
Opening Day, Cardinals home stands and Washington University commencement all land here, so I load the home schedule into the calendar the day it is published and lift those Fridays and Saturdays.
Fair Saint Louis around the Fourth, summer baseball and family trips to the Arch and Forest Park keep weekends full; I hold firm and only soften weekdays when pickup stalls.
Move-in weekend, Blues home games and the fall convention calendar carry this stretch; I price game nights near the Enterprise Center separately and step floors down after Thanksgiving.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Cardinals home stands and big events for homes near downtown.
Build weekly rates for medical stays near hospital campuses.
Add Washington University graduation and move-in weekends as premiums.
Set April to October as the main season.
Lower winter floors with monthly options.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
St. Louis sells mostly through Airbnb, Vrbo and Booking.com. April to June: Opening Day, Cardinals home stands and Washington University commencement all land here, so I load the home schedule into the calendar the day it is published and lift those Fridays and Saturdays. For Google Hotel Ads optimization in St. Louis, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in St. Louis: April to October, with Cardinals home stands, summer festivals and university calendars. April to June: Opening Day, Cardinals home stands and Washington University commencement all land here, so I load the home schedule into the calendar the day it is published and lift those Fridays and Saturdays. July to August: Fair Saint Louis around the Fourth, summer baseball and family trips to the Arch and Forest Park keep weekends full; I hold firm and only soften weekdays when pickup stalls.
Regional visitors on 2 to 3 night stays, medical and corporate guests. Demand is driven by Cardinals and Blues seasons and Gateway Arch and Forest Park tourism. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for St. Louis.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of St. Louis the property is in. Central West End: Walkable to the medical campus and Forest Park, so I lean on weekly and monthly patient-family stays and keep weekend leisure pricing a little higher on top. Soulard and Lafayette Square and Downtown West and near Busch Stadium get their own treatment.
Price Cardinals home stands and big events for homes near downtown. Next: add Washington University graduation and move-in weekends as premiums. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a St. Louis traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether weeknight rates move with America's Center convention dates, because many listings here price a trade-show Tuesday exactly like a dead January Tuesday.
For Google Hotel Ads optimization in St. Louis, this is how I would approach it. St. Louis hotels live on conventions, medical travel and baseball. With my background in five-star hotel revenue I help build the group versus transient mix for convention weeks, negotiated rates for hospital partners, and a downtown comp set that reflects game-night compression rather than only star rating. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around St. Louis and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: build weekly rates for medical stays near hospital campuses.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in St. Louis I would start from soulard Mardi Gras (February): For homes in Soulard, Lafayette Square and near downtown I treat the parade weekend as a standalone event with a two-night minimum, even though the rest of February is quiet. To start, open the chat or email me with your property type and size in St. Louis.
Yes. Google Hotel Ads Expert in St. Louis is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around St. Louis have been optimized, including in areas such as Central West End. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in St. Louis.
Results depend on the property, the starting point and the season, so I do not promise a number. In St. Louis the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Washington University graduation and move-in weekends as premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in St. Louis, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for St. Louis, or read the general page for google hotel ads optimization.
If you also run properties outside St. Louis, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in St. Louis and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
