Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Deep Creek Lake: Summer boating on Maryland's largest inland lake; Wisp Resort skiing and snow tubing; The Autumn Glory Festival; Youghiogheny whitewater and Swallow Falls State Park. Guests I price for: Washington, Baltimore and Pittsburgh families on week-long summer lake houses and 2 to 3 night winter ski trips around McHenry and Thousand Acres. Where I start: Twin summer-and-winter peaks with soft shoulder seasons, Garrett County rental-licence and lodging-tax compliance, and minimum stays tuned to each season.
Deep Creek Lake sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I set separate summer and winter curves, add the Autumn Glory Festival and holiday weeks as custom events, keep Saturday changeovers in July and August, and set floors for the shoulders that cover cleaning and running costs.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Deep Creek Lake.