Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Des Moines: The Iowa State Fair; The Drake Relays; Iowa Events Center conventions and concerts; State government and insurance-sector business travel. Guests I price for: Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Where I start: State Fair premiums set months ahead, weekday business rates, and winter floors.
Des Moines sells mostly through Airbnb, Vrbo and Booking.com. Des Moines hotels balance corporate accounts from the insurance sector, legislative travel and Iowa Events Center groups against one August that sells itself. From my years in five-star hotel revenue I help set group displacement rules for fair weeks, negotiated rates that do not block peak dates and a comp set split between downtown and West Des Moines.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Des Moines.