Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Des Moines, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Des Moines, United States, one to one, remotely and in Central Time (UTC-6). In Des Moines, I price August (State Fair) as the peak and January to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Des Moines
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Des Moines: The Iowa State Fair; The Drake Relays; Iowa Events Center conventions and concerts; State government and insurance-sector business travel. Guests I price for: Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Where I start: State Fair premiums set months ahead, weekday business rates, and winter floors.
Des Moines sells mostly through Airbnb, Vrbo and Booking.com. Des Moines hotels balance corporate accounts from the insurance sector, legislative travel and Iowa Events Center groups against one August that sells itself. From my years in five-star hotel revenue I help set group displacement rules for fair weeks, negotiated rates that do not block peak dates and a comp set split between downtown and West Des Moines.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Des Moines.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Google is where Des Moines guests compare prices on their phones before a state tournament, a concert at Wells Fargo Arena or a day at the State Fair. I review the Business Profile for parking details, distance to the arena and fairgrounds, and real photos, then check that free booking links show the hotel's own rate. A direct rate that loses the price box is a cheap problem to fix.
First I test rate accuracy across a fair week and a quiet February week, because mismatches on Google cost the hotel bookings it never knew it lost.
Drake Relays and university commencements wake the calendar up; I raise the Relays Thursday to Saturday near the Drake campus and let the rest of spring ride on business demand.
The Des Moines Arts Festival, the Principal Charity Classic, Iowa Cubs home stands and summer weddings fill weekends, so I hold Friday and Saturday together and keep weekday prices slightly lower for leisure families.
Steps from the Capitol and the Court Avenue bars, so I price weeknights for government and business guests and add weekend premiums for concerts at Wells Fargo Arena.
My full Des Moines calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Des Moines.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Des Moines sells mostly through Airbnb, Vrbo and Booking.com. June to July: The Des Moines Arts Festival, the Principal Charity Classic, Iowa Cubs home stands and summer weddings fill weekends, so I hold Friday and Saturday together and keep weekday prices slightly lower for leisure families. For Google Hotel Ads optimization in Des Moines, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Des Moines: August for the Iowa State Fair, plus June and July event weekends and the Drake Relays in late April. August (State Fair): Every one of the eleven fair days gets its own rate; opening weekend and the final weekend usually carry the most, and I avoid letting a single night split a longer fair booking. June to July: The Des Moines Arts Festival, the Principal Charity Classic, Iowa Cubs home stands and summer weddings fill weekends, so I hold Friday and Saturday together and keep weekday prices slightly lower for leisure families.
Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Demand is driven by The Iowa State Fair and The Drake Relays. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Des Moines.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Des Moines the property is in. East Village and Downtown: Steps from the Capitol and the Court Avenue bars, so I price weeknights for government and business guests and add weekend premiums for concerts at Wells Fargo Arena. Drake, Sherman Hill and Beaverdale and West Des Moines and Valley Junction get their own treatment.
Load the Iowa State Fair dates as soon as they are announced and price them with 2 or 3-night minimums, highest for homes near East University Avenue. Next: lift weeknights during the legislative session and big Iowa Events Center conventions rather than only on weekends. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Des Moines traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the city and state lodging taxes are being collected correctly on direct and platform bookings, so I know the rates I set are the rates the owner actually keeps.
For Google Hotel Ads optimization in Des Moines, this is how I would approach it. Des Moines hotels balance corporate accounts from the insurance sector, legislative travel and Iowa Events Center groups against one August that sells itself. From my years in five-star hotel revenue I help set group displacement rules for fair weeks, negotiated rates that do not block peak dates and a comp set split between downtown and West Des Moines. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Des Moines and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: treat Drake Relays week in late April as a premium for the Drake neighbourhood, Sherman Hill and downtown.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Des Moines I would start from August (State Fair): Every one of the eleven fair days gets its own rate; opening weekend and the final weekend usually carry the most, and I avoid letting a single night split a longer fair booking. To start, open the chat or email me with your property type and size in Des Moines.
Yes. Google Hotel Ads Expert in Des Moines is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Des Moines have been optimized, including in areas such as East Village and Downtown. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Des Moines.
Results depend on the property, the starting point and the season, so I do not promise a number. In Des Moines the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: lift weeknights during the legislative session and big Iowa Events Center conventions rather than only on weekends. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Des Moines, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Des Moines, or read the general page for google hotel ads optimization.
If you also run properties outside Des Moines, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Des Moines and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
