Win placement on Expedia Group, across Hotels.com and Orbitz too.I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit. I work with hotels, resorts and serviced apartments in Des Moines, one to one, remotely and in Central Time (UTC-6), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Expedia optimization for hotels for hotels, resorts and serviced apartments in Des Moines, United States, one to one, remotely and in Central Time (UTC-6). In Des Moines, I price August (State Fair) as the peak and January to March as the quiet time, and I build the work around that calendar. Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Des Moines
1-on-1
Directly with Alaa, no account-manager layer
Central Time
Sessions scheduled in your local time
Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Des Moines: The Iowa State Fair; The Drake Relays; Iowa Events Center conventions and concerts; State government and insurance-sector business travel. Guests I price for: Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Where I start: State Fair premiums set months ahead, weekday business rates, and winter floors.
Des Moines sells mostly through Airbnb, Vrbo and Booking.com. Des Moines hotels balance corporate accounts from the insurance sector, legislative travel and Iowa Events Center groups against one August that sells itself. From my years in five-star hotel revenue I help set group displacement rules for fair weeks, negotiated rates that do not block peak dates and a comp set split between downtown and West Des Moines.
The service in general is described on my expedia optimization page; this page covers how I apply it in Des Moines.
Expedia scores completeness and quality. I bring the content score up, write room descriptions that sell and align facts with your other channels.
I order the gallery for the search card and the property page, and flag the shots that are losing you clicks.
Expedia rewards competitive, well-structured rates. I set rate plans, member-only pricing and promotions, and judge whether Accelerator or TravelAds earns its cost.
Guest scores and response behaviour affect placement. I set up review requests and responses, and fix the operational causes behind low scores.
Expedia brings Des Moines hotels a fair share of business travellers booking through corporate tools, plus leisure guests flying into DSM for a wedding or a reunion. Package searches matter less than in resort cities, so I focus on clear room content, accurate member rates and visibility on weeknights, when corporate demand from the insurance campuses keeps the city busier than visitors expect.
I begin by comparing the hotel's Expedia, Hotels.com and Vrbo content for gaps, then check that member pricing is not discounting busy legislative weeknights.
Every one of the eleven fair days gets its own rate; opening weekend and the final weekend usually carry the most, and I avoid letting a single night split a longer fair booking.
The World Food Festival, the IMT Des Moines Marathon and autumn conventions carry October, then I step down after Thanksgiving and push 30-night offers for the coldest weeks.
Steps from the Capitol and the Court Avenue bars, so I price weeknights for government and business guests and add weekend premiums for concerts at Wells Fargo Arena.
My full Des Moines calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Des Moines.
Expedia sells your inventory across several brands, and most of them read the same Partner Central data. That is why I do the setup carefully once: a complete profile and a sound rate structure improve placement across the group, and the promotions you choose decide how much of that visibility you pay for.
A new Expedia listing
You have just connected Expedia and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Expedia.
Commission without much return
You pay Expedia commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Expedia and others were never finished, and nobody owns the standard.
Send me the Expedia listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Expedia: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Expedia account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Expedia and adjust what the numbers say to adjust.
I quote Expedia optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Expedia optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Expedia | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
For Expedia optimization for hotels in Des Moines, i optimize Expedia alongside your other channels and check parity, so added reach never creates a conflict. Des Moines sells mostly through Airbnb, Vrbo and Booking.com. September to December: The World Food Festival, the IMT Des Moines Marathon and autumn conventions carry October, then I step down after Thanksgiving and push 30-night offers for the coldest weeks.
Busiest in Des Moines: August for the Iowa State Fair, plus June and July event weekends and the Drake Relays in late April. June to July: The Des Moines Arts Festival, the Principal Charity Classic, Iowa Cubs home stands and summer weddings fill weekends, so I hold Friday and Saturday together and keep weekday prices slightly lower for leisure families. August (State Fair): Every one of the eleven fair days gets its own rate; opening weekend and the final weekend usually carry the most, and I avoid letting a single night split a longer fair booking. For Expedia optimization for hotels, on Expedia, I line up promotions, rate plans and content with these windows so visibility peaks when demand does.
For Expedia optimization for hotels, i write content and photo order on Expedia for the guests who actually search for Des Moines. Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Demand is driven by The Drake Relays and Iowa Events Center conventions and concerts.
East Village and Downtown: Steps from the Capitol and the Court Avenue bars, so I price weeknights for government and business guests and add weekend premiums for concerts at Wells Fargo Arena. Drake, Sherman Hill and Beaverdale and West Des Moines and Valley Junction get their own treatment. For Expedia optimization for hotels, i write location content, photos and amenity highlights on Expedia around the specific part of Des Moines the property is in.
For Expedia optimization for hotels, the first changes on Expedia are content completeness and the cover photo, because those decide whether a Des Moines traveler clicks. Lift weeknights during the legislative session and big Iowa Events Center conventions rather than only on weekends. Next: offer weekly and monthly rates from December to February for relocating insurance staff and contract workers.
Whether the city and state lodging taxes are being collected correctly on direct and platform bookings, so I know the rates I set are the rates the owner actually keeps. For Expedia optimization for hotels, i check this on Expedia first, because it decides whether the listing is allowed to rank at all.
For Expedia optimization for hotels in Des Moines, this is how I would approach it. From my years in five-star hotel revenue I help set group displacement rules for fair weeks, negotiated rates that do not block peak dates and a comp set split between downtown and West Des Moines. Des Moines hotels balance corporate accounts from the insurance sector, legislative travel and Iowa Events Center groups against one August that sells itself. We start in the chat, and I confirm the scope and the price before any work begins.
For Expedia optimization for hotels, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Des Moines and work remotely in Central Time (UTC-6). Locally, that shows up in decisions like this: price the state high school wrestling and basketball tournaments at Wells Fargo Arena in late winter as short spikes inside a quiet season.
Expedia optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Expedia optimization for hotels is the same in every market, but the plan is not: in Des Moines I would start from June to July: The Des Moines Arts Festival, the Principal Charity Classic, Iowa Cubs home stands and summer weddings fill weekends, so I hold Friday and Saturday together and keep weekday prices slightly lower for leisure families. To start, open the chat or email me with your property type and size in Des Moines.
Yes. Expedia Optimization Expert for Hotels in Des Moines is delivered remotely and scheduled in Central Time (UTC-6), and 100+ properties in and around Des Moines have been optimized, including in areas such as East Village and Downtown. I implement it live on Zoom in your Expedia extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Des Moines.
Results depend on the property, the starting point and the season, so I do not promise a number. In Des Moines the first gains from Expedia optimization for hotels usually come from the change with the clearest local signal: offer weekly and monthly rates from December to February for relocating insurance staff and contract workers. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Des Moines, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Des Moines, or read the general page for expedia optimization.
If you also run properties outside Des Moines, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Des Moines and what you need. I reply in Central Time, confirm the scope and the price, and start only when you say so.
