An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Des Moines: The Iowa State Fair; The Drake Relays; Iowa Events Center conventions and concerts; State government and insurance-sector business travel. Guests I price for: Fair-goers and event visitors on 2 to 4 night stays, midweek business travellers, and families attending tournaments. Where I start: State Fair premiums set months ahead, weekday business rates, and winter floors.
On Airbnb, Vrbo and Booking.com I set up your Des Moines listing in PriceLabs or Wheelhouse with each fair day priced individually, Relays and wrestling dates flagged, weekday business rates and 30-night offers for winter, so every channel follows one set of rules.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Des Moines.