Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Des Moines. Des Moines is a weekday city with one enormous August. Insurance and financial firms, the State Capitol and Iowa Events Center conventions fill Monday to Thursday, while the Iowa State Fair turns eleven days into the year's peak, especially for homes on the east side near the fairgrounds. I price the fair as its own season, keep business weeknights firm and set winter floors that still cover a February cleaning.
With a Des Moines owner I begin by deciding whether the home is a weekday business product, a fair and event product, or both. Then we set the August plan a year out, agree winter floors and long-stay terms, and build a simple monthly review so legislative weeks and tournaments are priced on purpose.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Des Moines.