Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Rovaniemi: Santa Claus Village on the Arctic Circle; aurora viewing and glass-igloo stays; husky and reindeer safaris and snowmobiling; Ranua Wildlife Park and downhill runs at Ounasvaara. Guests I price for: International families over Christmas and couples chasing the aurora, mostly on three to five night stays near Rovaniemi and the Santa attractions. Where I start: Treating December as the flagship premium period with long minimum stays, sustaining rate through the January to March aurora season, and floor-pricing the muddy spring and autumn shoulders.
Rovaniemi sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For Lapland hosts I set up PriceLabs or Wheelhouse with a December premium and long minimums, aurora season pricing from January to March, and low shoulder floors, keeping Airbnb, Booking.com, Vrbo and Expedia aligned so international families see one consistent price.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Rovaniemi.