Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Galena. Galena is a romantic weekend town for Chicago and Iowa couples. Autumn foliage over the Driftless bluffs is the top period, the Halloween Parade fills the town and summer weekends are steady. Sunday to Thursday is the challenge. Most of the money is in October Saturdays, and most of the lost money is on Sunday to Thursday. Getting both right usually matters more here than any change to the base price.
If you own a cabin or a Main Street suite in Galena, I look at how your weekends, weekdays and October dates are really priced, compare you with the stays couples actually weigh you against, and leave you with a season-by-season plan you can run yourself instead of guessing again each autumn.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Galena.