Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Traverse City: National Cherry Festival; Sleeping Bear Dunes and wine trails; Mackinac Island travel; Boyne and Crystal Mountain ski weekends. Guests I price for: Midwestern families on weekly summer stays, couples on wine weekends. Where I start: Summer weekly pricing with festival premiums, foliage weekends, and off-season floors.
Traverse City sells mostly through Airbnb, Vrbo and Booking.com. Inside PriceLabs or Wheelhouse I build your Traverse City calendar with you: Cherry Festival as its own band, fixed changeovers for summer weeks, Interlochen session dates, October colour weekends and winter monthly options. Airbnb, Vrbo and Booking.com then price from that one rulebook instead of drifting apart.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Traverse City.