Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Gettysburg: Gettysburg National Military Park and battlefield tours; The battle-anniversary reenactments; Evening ghost and lantern tours; Remembrance Day and the Dedication Day parade. Guests I price for: History travellers, school groups and families on 2 night stays near the square and the battlefield, drawn from across the Mid-Atlantic. Where I start: Anniversary-week surge pricing and minimum stays, weekday gap filling, and a soft winter that needs aggressive last-minute rules.
For Gettysburg hosts I set up PriceLabs or Wheelhouse with you: anniversary dates priced and restricted a year ahead, two-night weekend rules in summer, and a late, stepped winter discount that matches how off-season visitors book, applied consistently on Airbnb, Vrbo and Booking.com.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Gettysburg.