An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Tallahassee: Florida State Seminoles football at Doak Campbell Stadium; The Florida Legislature session; Florida State and Florida A&M graduations; State government business travel. Guests I price for: Game-day fans and alumni, lobbyists and staff on monthly session stays, and graduation families. Where I start: Monthly session rates, game-weekend premiums, and summer floors.
On Airbnb, Vrbo and Booking.com I build your Tallahassee pricing around session months, FSU and FAMU weekends and summer medium-term stays. Inside PriceLabs or Wheelhouse I set monthly discounts that only open for session dates, event overrides for home games and floors that hold up once the city empties in June.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Tallahassee.