Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Lake Norman: Summer boating and lake life; NASCAR race weeks and race-team industry travel; Charlotte weekend escapes; Davidson College events. Guests I price for: Charlotte-area families and groups on summer weekends, race fans, and corporate visitors on weekday stays. Where I start: Summer and race-week premiums, weekday corporate rates, and winter floors.
Lake Norman sells mostly through Airbnb, Vrbo and Booking.com. Hotels around Lake Norman live on corporate weekdays, race weeks and summer leisure, mostly along the I-77 exits. Drawing on my five-star hotel revenue work, I help set negotiated rates for local employers, length-of-stay controls for Coca-Cola 600 week and a comp set that splits lakefront product from interstate business hotels.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Lake Norman.