Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Milwaukee: Summerfest and the Henry Maier Festival Park calendar; Brewers, Bucks and Admirals home games; Baird Center conventions; Harley-Davidson Museum and lakefront tourism. Guests I price for: Festival-goers and Chicago weekenders on 2 to 3 night stays, convention attendees, and sports fans. Where I start: Festival-weekend premiums, convention and game-night pricing, and winter floors, with Wisconsin tourist rooming house licensing in place.
Milwaukee hotels juggle conventions, sports, festivals and a hard winter. With my background in five-star revenue management I help plan group versus transient mix around Baird Center events, set festival and game-night restrictions, and build a comp set that separates downtown convention hotels from the Third Ward boutique properties.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Milwaukee.