Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Split: Ultra Europe festival; Island-hopping and sailing season; Game of Thrones and Diocletian's Palace tourism; Yacht Week. Guests I price for: European and Australian travellers on 3 to 7 night stays in Split, Hvar, Brač and Trogir. Where I start: Festival and sailing-week premiums, weekly villa pricing on the islands, and a firm off-season strategy.
Split sells mostly through Airbnb, Booking.com and Vrbo. For hotels in Split and the islands I use my five-star chain background to manage tour operator and group contracts against direct summer demand, set length-of-stay rules around festival dates, and choose comps by island and harbour access rather than by star rating.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Split.