An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Glasgow: OVO Hydro concerts; TRNSMT festival; Old Firm fixtures; Conferences at the SEC. Guests I price for: Concert and football travellers on 1 to 3 night stays, plus business guests midweek. Where I start: Concert and match-day premiums, and Scottish short-term-let licence compliance.
I set up your pricing tool so announced concerts and fixtures get their own rate, one-night gaps around events are allowed where turnover cost justifies it, and the quieter weeknights fall back to a floor built for business guests rather than tourists.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Glasgow.