An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Split: Ultra Europe festival; Island-hopping and sailing season; Game of Thrones and Diocletian's Palace tourism; Yacht Week. Guests I price for: European and Australian travellers on 3 to 7 night stays in Split, Hvar, Brač and Trogir. Where I start: Festival and sailing-week premiums, weekly villa pricing on the islands, and a firm off-season strategy.
For Dalmatian hosts I set up PriceLabs or Wheelhouse with Ultra Europe and August premiums, short-stay rules for Split flats, weekly villa pricing on Hvar and Brač, and a planned shoulder, keeping Airbnb, Booking.com and Vrbo aligned so island guests see one consistent weekly price.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Split.