Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Helen: Helen Oktoberfest, the longest-running in the South; Chattahoochee River tubing; Anna Ruby Falls and Unicoi State Park; Habersham and Yonah Mountain wineries. Guests I price for: Atlanta weekenders and day-trippers staying 2 nights in the Bavarian-themed village, Sautee Nacoochee and Sky Lake. Where I start: Extreme event compression during the multi-week Oktoberfest, weekend minimum stays, and summer tubing-season rate cards versus a soft winter.
Helen sells mostly through Airbnb, Vrbo and Booking.com. Helen's motels and inns sell the same Oktoberfest weekends as every cabin. With my five-star hotel revenue background, I help set event controls, packages with wineries and summer tubing outfitters, and winter offers that keep the property earning outside the festival.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Helen.