An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Helen: Helen Oktoberfest, the longest-running in the South; Chattahoochee River tubing; Anna Ruby Falls and Unicoi State Park; Habersham and Yonah Mountain wineries. Guests I price for: Atlanta weekenders and day-trippers staying 2 nights in the Bavarian-themed village, Sautee Nacoochee and Sky Lake. Where I start: Extreme event compression during the multi-week Oktoberfest, weekend minimum stays, and summer tubing-season rate cards versus a soft winter.
For Helen hosts I set up PriceLabs or Wheelhouse with you: Oktoberfest weekends loaded early as the top band, summer tubing weekend rules, a midweek discount for retirees and sensible winter floors, with consistent settings on Airbnb, Vrbo and Booking.com.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Helen.