Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Baltimore. Baltimore and Annapolis look close on a map but sell very different stays. Baltimore runs on the Inner Harbor, Ravens games, conventions and the Preakness, while Annapolis is a sailing town with Naval Academy weeks that sell out almost every hotel. Commissioning Week and the October boat shows are the dates I never let an Annapolis owner leave at normal rates.
For Baltimore and Annapolis owners I check the licence first, then build two separate plans: one for Baltimore's sports, conventions and medical demand, and one for Annapolis's Academy and sailing calendar. Each has its own comp set, events and minimums.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Baltimore.