Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Helsinki: Summer and Midsummer; Slush startup conference; Flow Festival in August; Ferry traffic to Tallinn and Stockholm. Guests I price for: European travellers on 2 to 3 night stays, tech and conference guests in November. Where I start: Summer and Slush premiums, winter floors, and housing-company rule compliance.
Helsinki sells mostly through Airbnb and Booking.com. For Helsinki hotels I bring my five-star chain experience to balance conference business at the Messukeskus with summer leisure and ferry traffic, set fences around Slush and Christmas, and choose comps by district rather than star rating alone, since Pasila and the centre serve different guests.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Helsinki.