Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Kraków: Old Town and Kazimierz tourism; Auschwitz and Wieliczka day trips; Stag and group travel; Conferences and student calendar. Guests I price for: UK and European travellers on 2 to 4 night stays. Where I start: Weekend and group premiums, winter floors, and per-bedroom positioning in a high-supply Old Town.
Kraków sells mostly through Airbnb and Booking.com. Kraków hotels juggle leisure city-breakers, coach tours heading to Wieliczka and Auschwitz, and congress delegates. Drawing on my five-star hotel years, I help them plan group allotments, set rates for congress weeks at ICE Kraków and TAURON Arena events, and protect summer weekends for higher-paying guests.
The service in general is described on my expedia optimization page; this page covers how I apply it in Kraków.