Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Helsinki: Summer and Midsummer; Slush startup conference; Flow Festival in August; Ferry traffic to Tallinn and Stockholm. Guests I price for: European travellers on 2 to 3 night stays, tech and conference guests in November. Where I start: Summer and Slush premiums, winter floors, and housing-company rule compliance.
Helsinki sells mostly through Airbnb and Booking.com. For Helsinki hotels I bring my five-star chain experience to balance conference business at the Messukeskus with summer leisure and ferry traffic, set fences around Slush and Christmas, and choose comps by district rather than star rating alone, since Pasila and the centre serve different guests.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Helsinki.