Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Helsinki: Summer and Midsummer; Slush startup conference; Flow Festival in August; Ferry traffic to Tallinn and Stockholm. Guests I price for: European travellers on 2 to 3 night stays, tech and conference guests in November. Where I start: Summer and Slush premiums, winter floors, and housing-company rule compliance.
Helsinki sells mostly through Airbnb and Booking.com. For Helsinki hosts I set up PriceLabs or Wheelhouse with summer and Flow bands, a Slush premium in November, short stays around ferry days and longer-stay offers for winter visitors, keeping Airbnb and Booking.com aligned so guests see the same prices.
The service in general is described on my other ota optimization page; this page covers how I apply it in Helsinki.