Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Indiana Dunes: Indiana Dunes National Park beaches; Chicago weekend escapes via the South Shore Line; Michigan City lighthouse and outlets; Blue Chip Casino and lakeshore dining. Guests I price for: Chicago families and couples on 2 to 3 night summer weekends. Where I start: Summer weekend premiums with 2-night minimums, holiday-week pricing, and winter floors.
Indiana Dunes sells mostly through Airbnb, Vrbo and Booking.com. I run Indiana Dunes and Michigan City pricing on Airbnb, Vrbo and Booking.com in PriceLabs or Wheelhouse, with weekend minimums tuned for Chicago guests, holiday overrides for the Fourth and Labor Day, autumn football lifts in Michigan City, and winter floors that cover your cleaning and heating costs.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Indiana Dunes.