Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Indiana Dunes: Indiana Dunes National Park beaches; Chicago weekend escapes via the South Shore Line; Michigan City lighthouse and outlets; Blue Chip Casino and lakeshore dining. Guests I price for: Chicago families and couples on 2 to 3 night summer weekends. Where I start: Summer weekend premiums with 2-night minimums, holiday-week pricing, and winter floors.
Indiana Dunes sells mostly through Airbnb, Vrbo and Booking.com. Hotels here range from the casino resort and outlet-area chains in Michigan City to small inns in Chesterton. With five-star hotel revenue experience behind me, I help them separate Chicago leisure weekends from weekday industrial travel along I-94, price football and holiday weekends, and build a comp set that includes Harbor Country lodging across the state line.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Indiana Dunes.