Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Indianapolis: Indianapolis 500 and Brickyard events; Gen Con; Colts and Pacers seasons; Conventions and NCAA tournaments. Guests I price for: Event travellers on 2 to 4 night stays, convention attendees midweek. Where I start: Indy 500 and Gen Con premiums set a year ahead, and convention-calendar pricing.
Indianapolis sells mostly through Airbnb, Vrbo and Booking.com. Indianapolis hotels balance conventions, sports, racing and business travel. With my five-star hotel revenue background, I help with convention group pricing, event-week controls for the 500 and Gen Con, and weekday corporate rates that keep rooms filled in the quieter weeks between the big events.
The service in general is described on my expedia optimization page; this page covers how I apply it in Indianapolis.