Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Sardinia, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Sardinia, Italy, one to one, remotely and in Central European Time (UTC+1). In Sardinia, I price Late July to August as the peak and November to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Sardinia
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Sardinia: Costa Smeralda and beach season; Italian August holidays; Sailing and yacht travel; Cagliari and Alghero city demand. Guests I price for: Italian, German and French families on 7 to 14 night stays. Where I start: Weekly villa pricing with an August premium, and a short-season strategy with firm shoulders.
Sardinia sells mostly through Airbnb, Booking.com and Vrbo. Sardinian resorts earn most of their year in a few months. From my five-star hotel years I work on opening and closing dates, tour operator allotments versus direct sales, board-basis pricing and the premium room types that should never be discounted in August.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Sardinia.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Sardinia has one of the shortest and most intense seasons in the Mediterranean. Italian, German and French families book villas by the week, and Ferragosto in mid-August is the absolute peak, when Italy itself goes on holiday. Outside June to September the island is quiet. The season has to carry the year, so I price August firmly and protect the shoulders from collapsing.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The coast is shut, so I close seasonal villas and keep only Cagliari and Alghero flats open, priced for weekend visitors and the Sartiglia carnival in Oristano.
Easter, the Sant'Efisio procession in Cagliari on 1 May and walking holidays on the Gulf of Orosei bring early guests, so I open with short stays and modest rates.
Warm sea and cheaper flights bring northern Europeans, so I introduce weekly stays on villas and price them a step below August without heavy discounts.
Italian families arrive by ferry with cars, so I align changeovers with the Olbia and Golfo Aranci ferry timetables and price every week around Ferragosto at the top.
Sailing events at Porto Cervo and calm September seas keep the north busy, so I hold early September close to July and shorten stays as October approaches.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price the weeks around Ferragosto as the top band with weekly stays.
Run villas on fixed changeover days from late June to early September.
Price Costa Smeralda homes against luxury comps, not island averages.
Use length-of-stay discounts in June and September rather than deep nightly cuts.
Display the CIN code on every listing.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Sardinia sells mostly through Airbnb, Booking.com and Vrbo. June to mid-July: Warm sea and cheaper flights bring northern Europeans, so I introduce weekly stays on villas and price them a step below August without heavy discounts. For Google Hotel Ads optimization in Sardinia, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Sardinia: June to September, with August (Ferragosto) the highest. Late July to August: Italian families arrive by ferry with cars, so I align changeovers with the Olbia and Golfo Aranci ferry timetables and price every week around Ferragosto at the top. June to mid-July: Warm sea and cheaper flights bring northern Europeans, so I introduce weekly stays on villas and price them a step below August without heavy discounts.
Italian, German and French families on 7 to 14 night stays. Demand is driven by Costa Smeralda and beach season and Italian August holidays. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Sardinia.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Sardinia the property is in. Costa Smeralda and San Pantaleo: Porto Cervo yachts and luxury villas inland at San Pantaleo; I price against luxury comparables, use weekly stays, and treat September regattas as a late premium. Alghero and Villasimius and Chia get their own treatment.
Price the weeks around Ferragosto as the top band with weekly stays. Next: price Costa Smeralda homes against luxury comps, not island averages. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Sardinia traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether a villa is priced for its true region, because Costa Smeralda, the Gallura countryside and the south near Chia attract very different budgets and should never share one rate card.
For Google Hotel Ads optimization in Sardinia, this is how I would approach it. Sardinian resorts earn most of their year in a few months. From my five-star hotel years I work on opening and closing dates, tour operator allotments versus direct sales, board-basis pricing and the premium room types that should never be discounted in August. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Sardinia and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: run villas on fixed changeover days from late June to early September.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Sardinia I would start from late July to August: Italian families arrive by ferry with cars, so I align changeovers with the Olbia and Golfo Aranci ferry timetables and price every week around Ferragosto at the top. To start, open the chat or email me with your property type and size in Sardinia.
Yes. Google Hotel Ads Expert in Sardinia is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Sardinia have been optimized, including in areas such as Costa Smeralda and San Pantaleo. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Sardinia.
Results depend on the property, the starting point and the season, so I do not promise a number. In Sardinia the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Costa Smeralda homes against luxury comps, not island averages. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Sardinia, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Sardinia, or read the general page for google hotel ads optimization.
If you also run properties outside Sardinia, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Sardinia and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
