Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Izmir: Alaçatı windsurfing and boutique hotels; Çeşme beaches; Ephesus day trips; Izmir business and trade-fair travel. Guests I price for: Istanbul and Turkish summer visitors on weekly stays, international couples and business travellers in Izmir. Where I start: Summer premiums, Turkish domestic holiday pricing and permit compliance.
Izmir sells mostly through Booking.com, Airbnb and Turkish OTAs. For Alaçatı boutique hotels and Izmir city hotels I work on weekend and bayram strategy, the Turkish OTA mix, corporate rates for fair weeks and the shoulder plan, drawing on my chain hotel experience while respecting how personally many boutique owners like to sell.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Izmir.