Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Izmir: Alaçatı windsurfing and boutique hotels; Çeşme beaches; Ephesus day trips; Izmir business and trade-fair travel. Guests I price for: Istanbul and Turkish summer visitors on weekly stays, international couples and business travellers in Izmir. Where I start: Summer premiums, Turkish domestic holiday pricing and permit compliance.
I set up PriceLabs or Wheelhouse with bayram and festival dates entered well ahead, weekend premiums for Alaçatı, weekly rules for family villas, and lira or euro settings that fit the guest mix, then review it with you after the first summer.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Izmir.