Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Jacksonville: St. Augustine Nights of Lights; The Players Championship; Amelia Island Concours and beach season; Jaguars season and Florida-Georgia weekend. Guests I price for: Southeastern families and couples on 3 to 5 night stays. Where I start: Event and holiday-lights premiums, spring and autumn rates, and hurricane-season floors.
Jacksonville sells mostly through Airbnb, Vrbo and Booking.com. For Northeast Florida hosts I set up PriceLabs or Wheelhouse with you: Nights of Lights weekends, Players and Concours premiums, weekly beach stays and storm-season floors, applied consistently on Airbnb, Vrbo and Booking.com so guests comparing channels see one price everywhere.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Jacksonville.