Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Jacksonville: St. Augustine Nights of Lights; The Players Championship; Amelia Island Concours and beach season; Jaguars season and Florida-Georgia weekend. Guests I price for: Southeastern families and couples on 3 to 5 night stays. Where I start: Event and holiday-lights premiums, spring and autumn rates, and hurricane-season floors.
Jacksonville sells mostly through Airbnb, Vrbo and Booking.com. Jacksonville, St. Augustine and Amelia Island hotels serve leisure, golf, events and business travel. With my five-star hotel revenue background, I help with event-week controls, packages for Nights of Lights and golf, and segmentation that keeps spring and autumn weekends priced for their full value.
The service in general is described on my expedia optimization page; this page covers how I apply it in Jacksonville.