Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Jacksonville. Jacksonville, St. Augustine and Amelia Island each sell something different. St. Augustine has Nights of Lights from November to January, which turns a normally quiet season into a strong one. Ponte Vedra has The Players Championship in March. Amelia Island has the Concours and beach weeks. I price each area around its own events.
If you own a home in Jacksonville, St. Augustine or Amelia Island, I review your local rules, how your event weeks, holiday lights and beach seasons are priced, and build a plan with you that treats each area as its own market rather than one comp set.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Jacksonville.