Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Jacksonville: St. Augustine Nights of Lights; The Players Championship; Amelia Island Concours and beach season; Jaguars season and Florida-Georgia weekend. Guests I price for: Southeastern families and couples on 3 to 5 night stays. Where I start: Event and holiday-lights premiums, spring and autumn rates, and hurricane-season floors.
Jacksonville sells mostly through Airbnb, Vrbo and Booking.com. For Northeast Florida hosts I set up PriceLabs or Wheelhouse with you: Nights of Lights weekends, Players and Concours premiums, weekly beach stays and storm-season floors, applied consistently on Airbnb, Vrbo and Booking.com so guests comparing channels see one price everywhere.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Jacksonville.