Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Destin: Summer beach season on the Emerald Coast; Spring Break; Snowbird season in the autumn and winter; Seaside, Rosemary Beach and Alys Beach events. Guests I price for: Families from the South and Midwest driving in for 5 to 7 night stays, snowbirds on monthly stays. Where I start: Saturday-to-Saturday weekly pricing in summer, Spring Break premiums, and monthly snowbird rate cards.
Destin sells mostly through Airbnb, Vrbo and Booking.com. For Destin and 30A hotels and condo resorts I work on the balance between weekly family stays, wedding blocks and group sales. I help set fences for summer weeks, plan packages for October events and decide how much inventory to give snowbird long stays in winter.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Destin.