Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Killarney: Killarney National Park, Muckross House and the Gap of Dunloe; driving the Ring of Kerry and the Skellig Ring; boat landings on Skellig Michael, famed from Star Wars; the Rally of the Lakes and Killarney's summer racing festival. Guests I price for: Coach and self-drive tourists, largely couples and older travellers on two to three nights in Killarney town before touring the peninsulas. Where I start: Managing a compressed, tour-driven high season with strong weekend and event premiums, and lifting the long winter trough with festive breaks, under Failte Ireland registration.
Killarney sells mostly through Airbnb, Booking.com and Vrbo. With my background in five-star hotels I help Killarney and Kerry hotels manage coach tour allotments, golf groups and leisure demand. I focus on release dates for tour operators, pricing summer and event weekends and planning packages for the quieter winter months.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Killarney.