Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Abruzzo: Gran Sasso and Abruzzo National Park; Trabocchi Coast; Medieval hill villages such as Santo Stefano di Sessanio; Rome weekend escapes. Guests I price for: Roman weekenders, Italian families and walkers on 2 to 7 night stays. Where I start: Summer and ski-weekend premiums, weekend pricing for Rome and CIN registration.
Abruzzo sells mostly through Booking.com and Airbnb. I set the pricing tool so Friday and Saturday nights carry more value, ski weekends and Christmas follow snow conditions, and summer coast homes switch to weekly rules. I also add last-minute discounts for the quiet weeks so that Roman weekenders find the property when they plan on short notice.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Abruzzo.