Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Lake Balaton: the Balaton Sound and STRAND festivals on the south shore; the party resorts of Siofok against genteel Balatonfured; Tihany's abbey, lavender fields and the Badacsony wine hills; the Festetics Palace at Keszthely and lakeside spa bathing. Guests I price for: Hungarian and central-European families on the north shore and a younger festival and party crowd around Siofok, mostly on week-long summer lets. Where I start: Extracting steep July and August premiums and festival-week surges in a highly seasonal lake market, extending the warm shoulder, and registering every let in the NTAK accommodation system.
Lake Balaton sells mostly through Airbnb, Booking.com, Vrbo and Expedia. With my background in five-star hotels I help Balaton hotels manage summer family demand, festival peaks and wellness packages. I work on seasonal pricing, half-board versus room-only rates, group decisions during the Blue Ribbon regatta and festival weeks, and how to use spa and wine offers to lift the long off-season.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Lake Balaton.