An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Lake Balaton: the Balaton Sound and STRAND festivals on the south shore; the party resorts of Siofok against genteel Balatonfured; Tihany's abbey, lavender fields and the Badacsony wine hills; the Festetics Palace at Keszthely and lakeside spa bathing. Guests I price for: Hungarian and central-European families on the north shore and a younger festival and party crowd around Siofok, mostly on week-long summer lets. Where I start: Extracting steep July and August premiums and festival-week surges in a highly seasonal lake market, extending the warm shoulder, and registering every let in the NTAK accommodation system.
In PriceLabs or Wheelhouse I set weekly summer stays, festival premiums for Zamárdi and spa weekends for Hévíz. Airbnb, Booking.com, Vrbo and Expedia then follow one plan, so the home fills in summer without short gaps and earns sensibly in spring and autumn.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Lake Balaton.