Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Lake Chelan: Lake Chelan summer boating and swimming; The Chelan wine trail; The Slidewaters waterpark; Boat-in access to remote Stehekin and the North Cascades. Guests I price for: Seattle-area families and couples on 3 to 5 night summer lake stays in Chelan, Manson and Lakeside, with intense July and August compression. Where I start: A steep summer-only lake peak, weekend and holiday minimums, orphan-gap rules for the short season, and winter monthly rates in the quiet months.
Lake Chelan sells mostly through Airbnb, Vrbo and Booking.com. Chelan's resorts and lakeside hotels sell almost all their year in ten weeks. I work on length-of-stay controls for July and August, wine and wedding group blocks for the shoulders, and a comp set that weighs lakefront resorts such as Campbell's against vacation-rental condos guests see on the same search.
The service in general is described on my expedia optimization page; this page covers how I apply it in Lake Chelan.