Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Monterey: Monterey Car Week and Concours d'Elegance; Pebble Beach golf events; Big Sur and 17-Mile Drive tourism; Monterey Bay Aquarium and Cannery Row. Guests I price for: Bay Area couples on 2 to 3 night stays and international travellers driving Highway 1. Where I start: Event-week premiums with minimum stays, weekend pricing, and county STR permit compliance.
Monterey sells mostly through Airbnb, Vrbo and Booking.com. From my five-star hotel years, I help peninsula hotels and inns manage Car Week and Pro-Am group blocks, rate fences for sponsors and collectors, length-of-stay controls on peak weekends, and packages with golf, wine or the aquarium that lift value without cutting the room rate.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Monterey.